Resume

Who I Am

What I Do

When It Was

Where It Happened

Why I Did It

How It Worked

About Me

Versatile product designer with over 10 years of experience in game design, UI/UX, and content development. Combines analytical thinking with creative problem-solving to create intuitive user experiences & products. Proven track record of:

Designing successful products: Developed 6 published board games, including Tinderblox (100k+ sold, £513k+ sales), iOS applications including HITC Sport Live, and Hi-Fi concept prototypes.

Driving product growth: Led crisis simulation product growth by 4000% over 3 years, generating $10M+ ARR.

Applying creative technical skills: Proficient in Agile, Sketch, Figma, Adobe Suite, Unity, C#, HTML/CSS, PHP, JIRA.

Age: 31
Residence: Bristol, UK
Status: Open to opportunities

Download CV LinkedIn

Experience

2023 - Present

Game & Product Designer - Becoming

• Designed 3 market-aligned products from concept to Hi-Fi pitch demo, including an AI journalling app and notebook.

• Collaborated cross-functionally with leading experts to develop and deliver proprietary coaching frameworks for MVP.

• Coached 19 world-class business leaders in gamified ACT retreats, proving pilot viability and securing $500K dev fund.

Links: Becoming

2018 - Present

Game Designer & Founder - Board Game Bud Ltd

• Directed end-to-end game design process for 6 published board games, including Tinderblox (100k+ sold, £513k+ sales).

• Developed 23 board games to prototype/pitch stage (concept, UIX, design, QA) and created 3 video games in Unity/C#.

• Co-created and hosts 10MDC game design podcast across 48 episodes, achieving 7.3k+ downloads and 3k+ followers.

• Mentored four designers and given expo workshops, gaining recognition in NY magazine, Tabletop Gaming Magazine.

Links: Board Game Bud

2020 - 2023

Crisis Sim Team Lead - Immersive Labs

• Rapidly promoted 3 times (Associate to Lead) in 2.5 years due to OKR performance, process innovation, and org impact.

• Directed AGILE content team to grow simulation product catalogue by 4000% over 3 years, generating $10M+ ARR.

• Led content delivery for 14 Fortune 500 companies (generating £1.43M+), and facilitated over 60 executive workshops.

• Designed over 400+ assets (wireframes, rich media, sfx, presentations, style guides), resolving resource bottlenecks.

• Delivered 24 client projects across 5 sectors incl. Bank of England, McLaren, NHS, Vodafone, Neptune Energy, GCHQ.

Links: Cyber Crisis Simulator

2014 - 2020

UI/UX Designer, Web & App Developer, Project Manager - GRV Media

• Developed HITC Sport Live iOS app using Swift including full UIX design, user research, development, and deployment.

• Led content strategy and editorial teams for 2 new websites (Elecspo, Reality Tidbit), to diversify ad revenue streams.

• Managed UI/UX and brand design across company web and app portfolio, supporting the launch of 12 news sites.

Links: GRV Media

Education

2015

Designing Gamification Level 2 (Intermediate) - Udemy

Engagement Alliance Level 2 (Intermediate).

Links: Certification

2014

Designing Gamification Level 1 (Basic) - Udemy

Engagement Alliance Level 1 (Basic).

Links: Certification

2011 - 2014

Plymouth University - UK

Bachelor of Science (BSc) Degree in Digital Art & Technology, Upper Second Class Honours (2:1).

Links: i-DAT.org

2007 - 2011

The Kings of Wessex Academy - UK

3 A-Levels (Grade B-C) – Computer Science, Physics, Media / 12 GCSEs (Grade A-B).

2022

First Aid at Work - Advanced & CPR

Acorn Health and Safety Ltd – First Aid at Work.

Links: Certification

Testimonial

Joe Crocker

Crisis Product Manager - Immersive Labs

"Rob has consistently shown himself to be highly driven, innovative and creative in his work, and I have found Rob to be at his best when challenged with broad and complex problems. He is willing and able to take ownership not just for his own work, but for the entire product where required, remaining knowledgeable and curious about developments and strategic direction."

Freelance Services

Product Vision

Custom and commercial curios for mass market and niche audiences.

Game Development

Games make it rain, and I know how to make them.

Graphic Design

UI/UX, game assets, album art, print media – I’ve made it all.

Social Marketing

Digital and print assets, analytics evaluation, and social influences.

Creative Coding

If you need a chalkboard phonograph drum machine, I’ve got you covered…

Music Production

I’ll serenade you with original music, SFX production, and soundtracks.

Product Design

Tabletop Games

95%
Physical Prototypes

90%
Digital (Websites, Apps, etc)

60%
Project Management (Agile, Jira, etc)

85%

Game Designs

Games, Product

Tinderblox

Games, Product

Tinderblox Night

Games, Product

Tinderblox Sunset

Games, Product, Visual Design

Gunsen, Battle for Japan

Games, Product, Visual Design

Pack It Tin

Games

Tabletop Crisis Simulation Game

Testimonial

Ben Hockman

Principle Cyber Crisis Management - Immersive Labs

"Rob has continued to be an invaluable member of the crisis sim content team and a critical contributor of content. Rob is a positive, fundamental, member of the team who should continue to be well recognised for his continued, consistent, hard work. Rob has also demonstrated exceptional agility, professionalism and drive, and I firmly consider Rob to be "my right hand", in all areas - supporting with the team, driving content and the product forward, and managing internal and external clients and stakeholders. If we didn't have rob the product would be way behind where it is now."

Graphic Design

Vector Graphics (Sketch)

90%
Branding (Logos, Design Guides, etc)

80%
UI/UX & Wireframes

70%
Video Production

60%

Coding Skills

HTML / CSS

90%
90%
Processing / Arduino

75%
75%
PHP

70%
70%
Unity

60%
60%
Swift

65%
65%

Creative Coding

Code, Product, UIX

Case Study: HITC Sport Live App

Code, Media, Miscellaneous

Foni

Code, Games

iSo

Testimonial

Kevin Yaconiello

Enterprise Sales - Immersive Labs

"In short, Rob has been tremendous to work with. Three things that really stick out when working with Rob are his; work ethic, amazing with clients and immense knowledge. (...) his immense knowledge comes across in a tremendous consultative approach which eases the minds of clients. Kudos to Rob for all of his amazing work."

Knowledge

Game & Product Design
Project Management
Client Engagement
Problem Solving
Brand Design
Public Speaking
Convention Events
SEO / Marketing

Interests

Role Playing

Weaving wondrous worlds as a dungeon master.

Brazilian Jiu Jitsu

The science of strength and keeping your cool.

Stand Up Comedy

Even had a stab at open mic.

Testimonial

Harry Poster

Strategic Account Manager - Immersive Labs

"Working with Rob has been a pleasure. He has a natural ability to bring great energy to customer discussions and get a customer excited in what we are working on. It takes a unique person to have the ability to speak in deep technical terms, while also being a great presenter and communicator. I’ve gone out of my way to bring Rob specifically into important customer discussions and will continue to do so into the future."

Freelance Clients / Features

Testimonial

Stuart Laidlaw

Senior Director, Global Alliances - Immersive Labs

"Rob help support the Federal Reserve Bank opportunity throughout 2020 (...) there were many challenges and iterations of the scenario - Rob had to show agility and drive to get the job done. Rob works well with customers and partners, and has demonstrated excellent consultative and technical skills.

Career Partnerships / Collaborations

Testimonial

Debbie Tunstall

Account Director, Public Sector - Immersive Labs

He knows exactly what to do. His enthusiastic demos are absolutely where they need to be – he understands the customer (in my case, public sector), and knows instinctively how to talk to them in a manner they respond well to. He is very giving with his time and really does energetically throw himself in. I am always keen to get Rob on a call. Rob is punctual, presentable, follows the brief, is clear in his explanations and thoughts and is also extremely polite and friendly.

Like What You See?

Creative

Looking for a team player to collaborate on cool, quirky, original projects?

Commercial

Need some wind under your sails to lift a commercial product off the ground?

Career

Want a technically minded, creative gamification dynamo added to your roster?

Then Reach Out Below